HAWAII Magazine

HAWAII Magazine

HAWAII is the magazine for people who travel to Hawaii. It is the state's only national magazine. Produced in Hawaii, the magazine brings the Islands' beauty, culture, music, food, people and places to your home in every issue. Our HawaiiMagazine.com web site offers a similar mix of Hawaii stories—updated daily, with lots of extras. Whether you're planning a trip to Hawaii, or simply reliving memories, HAWAII Magazine will remind you why our collection of islands is the most extraordinary place on Earth.


Contact Us

HAWAII Magazine
1088 Bishop St., Suite LL2
Honolulu, HI 96813

Facts at a Glance

Our Magazine

  • HAWAII Magazine was published in Southern California for 23 years before joining the ohana (family) of magazines at PacificBasin Communications in 2007
  •  HAWAII Magazine has the second-largest paid circulation of any publication in the state, second only to the Honolulu Advertiser daily newspaper
  • 95% paid circulation
  • 70,000 paid subscribers
  • 215,000 readers per issue

Our Readers

  • 67% plan to visit Hawaii in the next 12 months
  • 56% visited Hawaii within the past 12 months
  • 37% visit Hawaii once a year
  • 57% visit Hawaii once every other year
  • Average length of stay in Hawaii: 14.4 days